Unique Advertising Method Works!

How Text Messaging Marketing Works
By JetM Mobile Marketing and Consulting

The Rising Popularity of SMS Campaigns

“We’re finding 92% of people who receive a text message opens and reads them instantly”, reflects Jaron Farr, co‐owner and President of JetM. What other advertising medium can you have a 95‐100‐percent delivery rate, a 92‐percent read rate, sent to a captivated (opted in) audience on a personal device? It’s a marketers dream really, and in most cases it costs half of what you would pay for other mediums. A brilliant method of marketing which is really, really underused in business.”

New York Times writer Mark Cohen, wrote in his 9/24/09 article, “A Small Business Guide to Text- Message Marketing”, 'Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read. The use of text messaging, also called SMS (for short message service), has exploded in this country. Some 3.5 billion text messages are sent and received every day, according to CTIA, the wireless industry trade group. That is more than the number of cellphone calls and a three-fold jump from 2007, with some of the biggest increases occurring in people over the age of 30.'

Thanks to regulatory quirks, however, SMS is still a relatively uncluttered and spam-free marketing channel. It’s also the one form of communication that many people are tethered to 24/7. Which helps explain why, at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research. “I like to think of it as the certified mail of digital communications,” said Jeff Lee, president of Distributive Networks, a text-messaging application and consulting firm based in Washington. “When you want to be sure people see something, send it by text.”